In my Media Strategies & Technology for Advertising course, I spent the semester conceptualizing, designing, and presenting an advertising campaign for Adeno Coffee, the fictional sub-brand of Celsius that I created.
From the creative brief to each advertising asset I designed, I ensured everything fit the branding I designated and the messaging was well-targeted to my audience. This ongoing project required both persuasive concept development and creative design skills to produce a logo design, social media campaign samples, a promotional item design, street poster samples, and a pitch.
